According to Gallup, as many as 87% of employees do not feel engaged with their employer.
This new book from Herculean Alliance challenges leaders to take their engagement game to the next level using best practices from marketing. The book was written by authors Inge van Belle and Klaus Lommatzsch.
Klaus and Inge use corporate culture as a unique asset for a strong employer brand and as the catalyst for motivated employees and higher customer delight. The various drivers of employee engagement are examined in depth by experts and illustrated with examples from companies. In addition, the book contains a practical guide full of tips on how to get started yourself.
"A must-read for anyone who aspires to long-term happiness and involvement in the workplace."
"A theme that is super important for everyone in a leadership position, especially in these times. Great book!"
"I'm happy with this book. It's about people, about the customer, about emotion and passion. This is what the world needs."
"How do you express your appreciation during this difficult period? Certainly not with a bag of money, or bonusses. How to do it, you can read in the book by Inge and Klaus."
"What I like so much about the book is the company cases. You gain more insight into employee engagement in clear steps. This book reads like a novel. Moreover, I think Inge is a strong leading lady!"
"The book makes the connection with the well-known literature and models of Employee Experience. If you are not yet familiar with it, it will put you on the right track. If you already have experience, you will get a lot of ahas while reading. You will find a series of testimonials and practical cases that will give you ideas for your own environment."