A fascinating book with marketing insights for a stronger hr-policy.

According to Gallup, as many as 87% of employees do not feel engaged with their employer.

This new book from Herculean Alliance challenges leaders to take their engagement game to the next level using best practices from marketing. The book was written by authors Inge van Belle and Klaus Lommatzsch.

Klaus and Inge use corporate culture as a unique asset for a strong employer brand and as the catalyst for motivated employees and higher customer delight. The various drivers of employee engagement are examined in depth by experts and illustrated with examples from companies. In addition, the book contains a practical guide full of tips on how to get started yourself.

The book is currently being localised into a Middle East version. We are looking for local experts and cases.

book employee engagement cover
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Looking for cases and experts in the UAE.

About the authors.

Klaus Lommatzsch 

Breathes marketing and communication. He was one of the managing partners and CEO of Duval Guillaume, the renowned Belgian communication agency. Since 2014, he has been a founding partner of Duval Union, an ecosystem of experienced marketing agencies and technology start-ups that aims to help companies in every field of marketing.

Inge & Klaus

Inge van Belle

Is passionate about communication and employee engagement. She's living in Dubai and Belgium. After her corporate career, she co-founded Herculean Alliance, organising engagement projects in ten countries. Inge is the initiator of the Employee Engagement Awards. She founded the Pink Ladies Games to contribute to the United Nations SDGs.


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Book a keynote or workshop? Or pre-order a large number of books?

Today, more than ever, is the time to work on employee engagement. Are you looking for a solution to increase the engagement of your employees? What is the connection between happy employees and satisfied customers? Are you convinced of the importance of enthusiastic employees, but do not know where to start? Or would you like to know how the two authors use marketing insights to take HR to the next level and what the link is between customer experience and employee experience?

Then book your workshop or keynote for 2021 now. The subject is already fuel for an interesting and lively debate!