This is not an HR book. It’s a call to action for leaders who understand that true engagement touches every level of an organisation—from the boardroom to the shop floor.
In a world where fewer than 20% of employees feel genuinely engaged, this book goes beyond the buzzwords. Engagement isn’t a perk—it’s a business imperative.
Drawing inspiration from the United Arab Emirates—a region redefining engagement in innovative ways—this book shows how technology, vision, and leadership come together to make a real difference.
In Inge’s previous book (written in Dutch), we helped HR leaders elevate their engagement strategy using marketing insights. This sequel goes further: featuring the power of AI, voices from global business leaders, and a unique spotlight on what makes the UAE a success story in engagement.
Whether you’re a CEO, a team leader, or simply someone who believes in better workplaces—this book shows why engagement is the true engine behind performance, innovation, and growth.
Inge van Belle is a senior client partner at Korn Ferry Middle East and the Co-Founder at Herculean Alliance. With a deep passion for all things related to people, her expertise spans employee engagement, executive search and assessment, leadership, and organisational culture.
She initiated the Bravos, Employee Engagement Awards and deployed intercultural projects in ten different countries. She’s a Board member in several organisations and a strong advocate of women empowerment. In 2024, she was named 50under50 Middle East and Africa by Female Founders Institute and UN Women.
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