The Leader's Guide to Customer Happiness and Organisational Success.

Warning. This is not an HR book.
It’s a call to action for leaders who understand that true engagement touches every level of an organisation -from the boardroom to the shop floor.

In a world where fewer than 20% of employees feel genuinely engaged, this book goes beyond the buzzwords. Engagement isn’t a perk—it’s a business imperative.

Drawing inspiration from the United Arab Emirates, a region redefining engagement in innovative ways. This book shows how technology, vision, and leadership come together to make a real difference.

Inge’s first book (written in Dutch) helped HR leaders elevate their engagement strategy using marketing insights. This sequel goes further: featuring the power of AI, voices from global business leaders, and a unique spotlight on what makes the UAE a success story in engagement.

Whether you’re a CEO, a team leader, or simply someone who believes in better workplaces, this book shows why engagement is the true engine behind performance, innovation, and growth.

Because the future of business isn’t just coming; it’s here. And the companies that win? They’re the ones that understand the power of people, supercharged by technology. In today’s world, technology and marketing aren’t just for customers. They’re for your people too.

The best companies don’t leave engagement to chance. They use data, automation, and AI to create workplaces that inspire, connect, and deliver results. Engaged employees drive innovation and performance, build stronger brands, and deliver unforgettable customer experiences.

If you believe in the power of people and tech, this book is for you. Don’t wait for the future of work. Let’s shape it.