A fascinating book with marketing insights for a stronger hr-policy.

According to Gallup, as many as 77% of employees do not feel engaged with their employer.

In her first book, Inge Van Belle, challenges leaders to take their engagement game to the next level using best practices from marketing. The book was written with co-author Klaus Lommatzsch.

In the book, corporate culture is a unique asset for a strong employer brand and is the catalyst for motivated employees and higher customer delight. The various drivers of employee engagement are examined in depth by experts and illustrated with examples from companies. In addition, the book contains a practical guide full of tips on how to get started yourself.

book employee engagement cover
Register your interest for the launch of the next book in the Autumn of 2024

About the author.

Inge Van Belle DubaiEye Employee Engagement

Inge van Belle is a partner at the global leadership firm Stanton Chase Middle East and the Co-Founder at Herculean Alliance. With a deep passion for all things related to people, her expertise spans employee engagement, executive search and assessment, leadership, and organisational culture.

She initiated the Bravos, Employee Engagement Awards and deployed intercultural projects in ten different countries. She’s a Board member in several organisations and a strong advocate of women empowerment. In 2024, she was named 50under50 Middle East and Africa by Female Founders Institute and UN Women.

Praise for "Employee Engagement, What Else?"

"A must-read for anyone who aspires to long-term happiness and involvement in the workplace."

- Jan Boone,
CEO Lotus Bakeries

"Mandatory reading for every leader who wants to win gold together with his team."

- Thomas Briels, Captain Red Lions Hockey Team

Olympic gold medalist

"A theme that is super important for everyone in a leadership position, especially in these times. Great book!"

- Willem Hendrickx,
SVP International Vectra AI

"This is an absolute bull's eye! In these extraordinary times we need women and men who think and act differently."

- Bob Delbecque,
Founder Best of Belgium

"I'm excited about this book. It's about people, about the customer, about emotion and passion. This is what the world needs."

- Ignace Van Doorselaere,
CEO Neuhaus

"How can you show your appreciation during challenging times? It’s not just about bonuses or financial rewards. To find out how, I highly recommend reading Inge's book."

- Nathalie Arteel, Entrepreneur
Leading Angel Arteel Group

"What I like so much about the book is the company cases. You gain more insight into employee engagement in clear steps. This book reads like a novel. Moreover, I think Inge is a strong leading lady!"

- Goele Vermeeren,
CEO Master Meubel -Vitra Partner Store

"The book makes the connection with the well-known literature and models of Employee Experience. If you are not yet familiar with it, it will put you on the right track. If you already have experience, you will get a lot of ahas while reading. You will find a series of testimonials and practical cases that will give you ideas for your own environment."

- Anne Dobeni - Vonk Netwerk